This company in cybersecurity had been working with the name Medusoft for 11 years, but the three owners felt this name stood in the way of their growth. And they got right. Rebrandt® invented DearBytes and within 5 years DearBytes was a household name. In 2017, DearBytes was taken over by KPN. In addition to the name, Rebrandt® realized the complete visual identity, all means and brand activation, including exhibition stand. In 2017, at KPN's request Rebrandt® built the new focus, including the new "Security with a Byte" pay-off and a completely new exhibition stand, as well as so-called "Bug lollies".